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" The Gig Economy - a market system in which temporary positions are common, workers act as freelancers, and organizations hire independent workers for short-term commitments "

The 2007-2009 economic Great Recession gave impetus to the "gig economy" - with companies like Uber emerging from it. In 2019, the gig economy was $1.5 Trillion and was projected to more than double in 2023  However, the pandemic has further accelerated the gig economy by around 30%

The gig economy in East Africa is booming, it reached $40Bn in 2019 Around 1Mn workers work as digital freelancers.

Freelancing gives worker many benefits - e.g.:

• Supplemental income
• Reduced risk of relying on one employer
• Flexibility (work from anywhere/anytime)
• Growing own network
• Continuous learning
• A sense of control
• Being "own boss"
• Greater fulfillment
• Etc.